The Toyota Camry - Popular US Car
The Toyota Camry is one of the most popular cars in the US. I have quite a few friends who own this car.
The year was 1983. Toyota replaced the old, rear wheel drive Corona with the front wheel drive, US market oriented Camry.
Immediately, rivalry began. The Honda Accord had been a top seller for years... But as they say, all good things must come to an end. The Toyota Camry gave the Honda Accord serious competition and a long battle began.
We all know that business is about competition. Every company wants to make more money than the other. So Toyota tried many things to make the Camry sell more than the Accord.
Toyota decided to make the Camry bigger and better than the Accord. There was
more legroom for backseat passengers, a more powerful engine, better transmission features,
...and more great features.
The Toyota Camry became a big seller.
In 1987 Toyota began to implement some major changes and improvements in the Camry. This included engine improvements. Noise and vibration was reduced and the car's body was made to look more upscale than previous models.
The Toyota Camry became a stronger force to reckon with.
So now there was even greater competition between the Camry and the Honda Accord.
The Camry continued to gain popularity in 1988 with options such as a V6 engine and all-wheel drive. The Camry quickly became the fifth best-selling car in America.
Toyota recognized that Americans were very fond of larger cars. So in 1992 The Toyota Camry was completely redesigned.
There was now more room for occupants. The car looked better. The car was made quieter. Safety was given considerable attention and bigger engines were fitted.
Trim levels now included the DX, LE, XLE and SE. Many improvements took place from 1992 to 1996. The battle between the Honda Accord and the Camry lived on.
In 1997, the Toyota Camry was revamped. Instead of curves, the new body style was marked by sharp angles. There was more legroom for rear-seat passengers. The base CE, LE and XLE were available. The engines were more powerful and safety was an even higher priority.
As a buyer, you had a choice between five speed manual or automatic (depending on the model).
Americans really liked the new Camry and it was the best selling car for 1997. Between 1997 and 2001 there were many other important improvements. In 1999 the Camry Solara was re-introduced.
Toyota changes the Camry's design every five years. 2002 was no exception. Toyota knew that it was very important to meet buyer's needs, so they changed the car's design once again.
The Toyota Camry had a more elegant look, a more spacious cabin, power windows, air conditioning, a choice between four or six cylinders, powerful engines and more great features. Camry models included LE, sporty SE and XLE.
Today, this car continues to be a force to reckon with.
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